Anthony Joshua's 13 key sponsors... from Lucozade to Lynx
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Anthony Joshua has become British boxing's golden boy since making a name for himself at the 2012 London Olympics and his stock continues to rise.
Since winning gold, Joshua has won all 18 of his professional fights and is set to go toe to toe with boxing legend Wladimir Klitschko on Saturday night in what will prove to be another lucrative bout for the 27-year-old.
Win, lose or draw, Joshua is expected to earn at least £15million from the highly anticipated showdown against one of boxing's all-time heavyweight greats.
He is taking part in the record-grossing fight on British soil but he will also benefit from his 13 main sponsors.
The likes of Lucozade and Lynx have all signed deals with Joshua as they look to cash in on his success.
Here, Sportsmail gives you the lowdown on his commercial partners before what could prove to be the fight of the year.
Under Armour
Under Armour have added Joshua to their pool of sporting clients and recently handed the boxer a multi-year deal after initially forging a partnership in February 2016.
Former Manchester United winger Memphis Depay supported his brand stablemate ahead of his fight with Eric Molina during an open workout in Manchester, which would have had the brand's bosses licking their lips.
Joshua often posts pictures of himself wearing Under Armour clothing during his training regimes ahead of fights.
He said of his deal with Under Armour: 'It is a partnership that has been incredibly successful to date, the brand has helped me increase performance with custom products and new technologies.'
Anthony Joshua shows off his physique as he trains while wearing Under Armour clothing
The British heavyweight dons a Under Armour t-shirt as he enjoys a meal at a restaurant
Former Manchester United winger Memphis Depay poses with his Under Armour stablemate
Beats
Do not be surprised to see Joshua rocking a pair of Beats around his neck during his weigh-in appearance later this week.
He has appeared in advertisements for the audio brand created by American rapper Dr Dre and film producer Jimmy Iovine.
Now owned by Apple, Joshua is seen as the perfect sports star to appeal to the current young generation.
Joshua is pictured wearing a pair of Beats headphones ahead of his highly anticipated fight
View this post on Instagram
A post shared by @anthonyjoshua
Lucozade Sport
The UK's leading sports drink company have also jumped on the Joshua bandwagon as they look to assure consumers that they're a healthy brand in their 'Made to Move' campaign.
Joshua recently shot a behind-the-scenes Lucozade advert which charts the evolution of his career and will be shown just minutes before his ring walk-in at the weekend.
He also opens up about having to wear a tag in 2009 after running into trouble with the law and training as a bricklayer before making it as a professional boxer.
Showing the advert in a prime slot ahead of the pay-per-view fight will only increase his value to Lucozade.
Joshua is involved in Lucozade's 'Made to Move' campaign and recent shot a video campaign
StubHub
Ticket marketplace StubHub is another company listed as one of Joshua's main partners on his official website.
The agreement between Joshua, Matchroom Boxing and StubHub means the website is the place to go when purchasing tickets for his fights.
Those of you who are in desperate need of a last-minute ticket to Saturday's fight should check StubHub as a small selection of seats are available for resale.
Joshua said on the partnership: 'We have forged a great working relationship and I am excited to be moving in to the next stage of my career with such a committed partner.
'I am pleased that my fans will continue to have a great platform to access face value tickets.'
The popular 27-year-old Brit also has a sponsorship deal with ticketing website StubHub
Dafabet
The online betting company, whose headquarters are in the Philippines, have a number of clients in Europe as they aim to build on their success in Asia.
Joshua is among their growing pool of partners and they also have deals in the sporting world with Aston Villa, Blackburn, Sunderland, Burnley, Everton and Celtic.
As with all major sporting events, punters will be placing their money on the outcome of Saturday's fight and Dafabet will be hoping they're the chosen bookmaker.
Dafabet's logo was printed onto his boxing shorts for his world title fight with Eric Molina
Jaguar
Car enthusiast Joshua has Jaguar in his ranks following his rise to stardom.
The popular boxer, whose love for cars grew after putting pen to paper with Jaguar, said of the company: 'When I pull up in a Jag, it's like a watch. Certain watches, everyone has, but there are certain watches only a few people know about.
'The Jag is a car that only certain people know about. It used to be that it was a car for the established man, who'd been in the game for years and treated himself to a Jag, but now they're crossing right the way across the board.
'And I'm lucky enough to have one that they've kept classy but added a few sports touches to.'
Joshua poses next to a Jaguar as he promotes the vehicle brand as part of an interview
EQ Nutrition
Ahead of his fight with Charles Martin in April 2016, Joshua teamed up with EQ to improve the nutritional side of his game.
Joshua has brought out his own range of EQ products which include smartshakes, protein refuel and multivitamins.
He will use the products before and after workouts to ensure he is at his physical best.
EQ revealed on their website: 'EQ Nutrition will be supporting Anthony with their wide range of sports performance supplements which include high grade recovery proteins, and pre-training energy formulas to support his gruelling training regime and promote quicker and more effective recovery.'
Joshua shows off his 'AJ EQ protein refuel' as he restores his energy after a training session
Lynx
Joshua was part of Lynx's digital campaign 'Men in Progress' in June 2016 which was set up to 'challenge perceptions of the modern man and celebrate masculinity'.
He has starred in both still and video adverts for the grooming brand during his association with Lynx.
With a packed Wembley Stadium cheering him on and millions of pounds on the line, Joshua is likely to use Lynx products to keep his cool in the ring.
Joshua has also appeared in advertisements for grooming brand Lynx in recent weeks
The London 2012 gold medallist has 13 major sponsorship deals listed on his website
Audemars Piguet
He smells good because of his partnership with Lynx, he drives a nice car due to his deal with Jaguar and now he wears a sparkling watch thanks to his association with Audemars Piguet.
The Swiss company, which was founded in 1875, provide their customers with high end watches and jewellery.
Joshua will be able to improve on his collection of timepieces after Saturday's action, especially if he finishes the night with his undefeated record still in check.
Joshua shows off his Audemars Piguet watch by tweeting a picture of the timepiece
Texo Scaffolding
The Essex-based scaffolding contractor will be another major benefactor 다파벳주소 of Joshua's crucial clash with Klitschko.
Texo won the rights to be named the official sponsor for Joshua's fight with Martin and the business went viral as their logo was printed onto the Brit's shorts.
Owner Robert Hayward said: 'It was a great piece of publicity for us, as our website almost went into meltdown as literally thousands of people logged on, presumably to see what we were are all about.
'Seeing Anthony Joshua walking into the ring wearing the Texo Scaffolding logo was pretty special.'
Texo's logo is placed on a promotional shirt as he poses alongside his next opponent
BXR
Joshua has invested in a state-of-the-art gym located in Marylebone.
He helped to launch the gym in January and is part of the membership committee along with DJ Mark Ronson and Joshua's promoter Eddie Hearn.
A monthly membership will set you back £180 but you may occasionally get to receive training advice from Joshua himself.
He said of the project: 'BXR is a passion project for me. I want people to train like I train.
'We have pulled together the best coaches, medical teams and equipment in the business and brought the ring to Chiltern Street. Offering state-of-the-art training facilities for anyone who wants to join.'
Joshua addresses an audience during the launch of BXR gym in Marylebone, London
Altitude Mask
The IBF heavyweight champion has teamed up with Dubai-based firm Altitude Masks ahead of his upcoming fight.
The company manufactures resistance masks that drastically boosts endurance levels and training standards.
Joshua has been using the state-of-the-art piece of kit as he prepares for his date with destiny on Saturday.
He said: 'New technologies and training techniques are really important for any modern athlete. Any gains that can be taken from working with partners like Altitude Mask are key.
'I have used the mask for some time and I am really pleased to be making this a more solid partnership.'
Joshua wears an altitude mask as he steps up his preparations for Wladimir Klitschko
Sky Sports
Joshua recently became a Sky Sports ambassador and the deal will further strengthen his relationship with the subscription television sports brand.
The role will see him help young people through Sky Sports' Academy initiatives and his fights will continue to be shown live on the network.
Fans unable to get their hands on a ticket for Saturday's fight will be able to watch it via Sky's Box Office service.
Joshua said of his relationship with Sky: 'Sky have been with me since the start of my professional career. They've followed me every step of the way and I am pleased to be joining such a great and ambitious organisation.'
Joshua is a Sky Sports ambassador - all of his fights are shown on their channels
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Since winning gold, Joshua has won all 18 of his professional fights and is set to go toe to toe with boxing legend Wladimir Klitschko on Saturday night in what will prove to be another lucrative bout for the 27-year-old.
Win, lose or draw, Joshua is expected to earn at least £15million from the highly anticipated showdown against one of boxing's all-time heavyweight greats.
He is taking part in the record-grossing fight on British soil but he will also benefit from his 13 main sponsors.
The likes of Lucozade and Lynx have all signed deals with Joshua as they look to cash in on his success.
Here, Sportsmail gives you the lowdown on his commercial partners before what could prove to be the fight of the year.
Under Armour
Under Armour have added Joshua to their pool of sporting clients and recently handed the boxer a multi-year deal after initially forging a partnership in February 2016.
Former Manchester United winger Memphis Depay supported his brand stablemate ahead of his fight with Eric Molina during an open workout in Manchester, which would have had the brand's bosses licking their lips.
Joshua often posts pictures of himself wearing Under Armour clothing during his training regimes ahead of fights.
He said of his deal with Under Armour: 'It is a partnership that has been incredibly successful to date, the brand has helped me increase performance with custom products and new technologies.'
Anthony Joshua shows off his physique as he trains while wearing Under Armour clothing
The British heavyweight dons a Under Armour t-shirt as he enjoys a meal at a restaurant
Former Manchester United winger Memphis Depay poses with his Under Armour stablemate
Beats
Do not be surprised to see Joshua rocking a pair of Beats around his neck during his weigh-in appearance later this week.
He has appeared in advertisements for the audio brand created by American rapper Dr Dre and film producer Jimmy Iovine.
Now owned by Apple, Joshua is seen as the perfect sports star to appeal to the current young generation.
Joshua is pictured wearing a pair of Beats headphones ahead of his highly anticipated fight
View this post on Instagram
A post shared by @anthonyjoshua
Lucozade Sport
The UK's leading sports drink company have also jumped on the Joshua bandwagon as they look to assure consumers that they're a healthy brand in their 'Made to Move' campaign.
Joshua recently shot a behind-the-scenes Lucozade advert which charts the evolution of his career and will be shown just minutes before his ring walk-in at the weekend.
He also opens up about having to wear a tag in 2009 after running into trouble with the law and training as a bricklayer before making it as a professional boxer.
Showing the advert in a prime slot ahead of the pay-per-view fight will only increase his value to Lucozade.
Joshua is involved in Lucozade's 'Made to Move' campaign and recent shot a video campaign
StubHub
Ticket marketplace StubHub is another company listed as one of Joshua's main partners on his official website.
The agreement between Joshua, Matchroom Boxing and StubHub means the website is the place to go when purchasing tickets for his fights.
Those of you who are in desperate need of a last-minute ticket to Saturday's fight should check StubHub as a small selection of seats are available for resale.
Joshua said on the partnership: 'We have forged a great working relationship and I am excited to be moving in to the next stage of my career with such a committed partner.
'I am pleased that my fans will continue to have a great platform to access face value tickets.'
The popular 27-year-old Brit also has a sponsorship deal with ticketing website StubHub
Dafabet
The online betting company, whose headquarters are in the Philippines, have a number of clients in Europe as they aim to build on their success in Asia.
Joshua is among their growing pool of partners and they also have deals in the sporting world with Aston Villa, Blackburn, Sunderland, Burnley, Everton and Celtic.
As with all major sporting events, punters will be placing their money on the outcome of Saturday's fight and Dafabet will be hoping they're the chosen bookmaker.
Dafabet's logo was printed onto his boxing shorts for his world title fight with Eric Molina
Jaguar
Car enthusiast Joshua has Jaguar in his ranks following his rise to stardom.
The popular boxer, whose love for cars grew after putting pen to paper with Jaguar, said of the company: 'When I pull up in a Jag, it's like a watch. Certain watches, everyone has, but there are certain watches only a few people know about.
'The Jag is a car that only certain people know about. It used to be that it was a car for the established man, who'd been in the game for years and treated himself to a Jag, but now they're crossing right the way across the board.
'And I'm lucky enough to have one that they've kept classy but added a few sports touches to.'
Joshua poses next to a Jaguar as he promotes the vehicle brand as part of an interview
EQ Nutrition
Ahead of his fight with Charles Martin in April 2016, Joshua teamed up with EQ to improve the nutritional side of his game.
Joshua has brought out his own range of EQ products which include smartshakes, protein refuel and multivitamins.
He will use the products before and after workouts to ensure he is at his physical best.
EQ revealed on their website: 'EQ Nutrition will be supporting Anthony with their wide range of sports performance supplements which include high grade recovery proteins, and pre-training energy formulas to support his gruelling training regime and promote quicker and more effective recovery.'
Joshua shows off his 'AJ EQ protein refuel' as he restores his energy after a training session
Lynx
Joshua was part of Lynx's digital campaign 'Men in Progress' in June 2016 which was set up to 'challenge perceptions of the modern man and celebrate masculinity'.
He has starred in both still and video adverts for the grooming brand during his association with Lynx.
With a packed Wembley Stadium cheering him on and millions of pounds on the line, Joshua is likely to use Lynx products to keep his cool in the ring.
Joshua has also appeared in advertisements for grooming brand Lynx in recent weeks
The London 2012 gold medallist has 13 major sponsorship deals listed on his website
Audemars Piguet
He smells good because of his partnership with Lynx, he drives a nice car due to his deal with Jaguar and now he wears a sparkling watch thanks to his association with Audemars Piguet.
The Swiss company, which was founded in 1875, provide their customers with high end watches and jewellery.
Joshua will be able to improve on his collection of timepieces after Saturday's action, especially if he finishes the night with his undefeated record still in check.
Joshua shows off his Audemars Piguet watch by tweeting a picture of the timepiece
Texo Scaffolding
The Essex-based scaffolding contractor will be another major benefactor 다파벳주소 of Joshua's crucial clash with Klitschko.
Texo won the rights to be named the official sponsor for Joshua's fight with Martin and the business went viral as their logo was printed onto the Brit's shorts.
Owner Robert Hayward said: 'It was a great piece of publicity for us, as our website almost went into meltdown as literally thousands of people logged on, presumably to see what we were are all about.
'Seeing Anthony Joshua walking into the ring wearing the Texo Scaffolding logo was pretty special.'
Texo's logo is placed on a promotional shirt as he poses alongside his next opponent
BXR
Joshua has invested in a state-of-the-art gym located in Marylebone.
He helped to launch the gym in January and is part of the membership committee along with DJ Mark Ronson and Joshua's promoter Eddie Hearn.
A monthly membership will set you back £180 but you may occasionally get to receive training advice from Joshua himself.
He said of the project: 'BXR is a passion project for me. I want people to train like I train.
'We have pulled together the best coaches, medical teams and equipment in the business and brought the ring to Chiltern Street. Offering state-of-the-art training facilities for anyone who wants to join.'
Joshua addresses an audience during the launch of BXR gym in Marylebone, London
Altitude Mask
The IBF heavyweight champion has teamed up with Dubai-based firm Altitude Masks ahead of his upcoming fight.
The company manufactures resistance masks that drastically boosts endurance levels and training standards.
Joshua has been using the state-of-the-art piece of kit as he prepares for his date with destiny on Saturday.
He said: 'New technologies and training techniques are really important for any modern athlete. Any gains that can be taken from working with partners like Altitude Mask are key.
'I have used the mask for some time and I am really pleased to be making this a more solid partnership.'
Joshua wears an altitude mask as he steps up his preparations for Wladimir Klitschko
Sky Sports
Joshua recently became a Sky Sports ambassador and the deal will further strengthen his relationship with the subscription television sports brand.
The role will see him help young people through Sky Sports' Academy initiatives and his fights will continue to be shown live on the network.
Fans unable to get their hands on a ticket for Saturday's fight will be able to watch it via Sky's Box Office service.
Joshua said of his relationship with Sky: 'Sky have been with me since the start of my professional career. They've followed me every step of the way and I am pleased to be joining such a great and ambitious organisation.'
Joshua is a Sky Sports ambassador - all of his fights are shown on their channels
RELATED ARTICLES
Previous
1
Next
Anthony Joshua could be forced to vacate one of his world... Wladimir Klitschko could fight until age of 50, says manager... Anthony Joshua talks up a potential Tyson Fury fight as his... Anthony Joshua jokes Tyson Fury has a 'fat a**' as the pair...
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